Inside Insight

Global memory giant Micron Technology came to Mitchell Palmer to help imagine and launch its largest thought leadership summit yet. The Insight Event hosted tech insiders, media giants, and C-level visionaries from Adobe, Samsung, and Qualcomm (to name-drop a few) to reveal new products, markets, and emerging opportunities thanks to Micron innovations. Our visual solution was born from Micron's impact in artificial intelligence, featuring double exposure portraiture with embedded innovative imagery and bold, refreshed color palate. Our team played a signature role in visualizing key creative deliverables for the event including environmental graphics, featured animations, digital display ads, collateral pieces and a comprehensive messaging suite. Insight was one of the highest attended and successful trade events in Micron's history.

Micron street lamp banners
Micron image - man speaking in front of screen
Text: Insight that turns big data into big value
Insight convention building at bottom of escalators
Man walking into convention with Micron
Text: insight built right into the silicon.
Video presentation in darkened venue
Banners with text Insight. Woman with virtual reality and business man.
Text: Insight to help crack the genetic code.