Wait, it’s what day?

It's true: every day is a day to celebrate. #IdahoBenefitsDaily takes that sentiment to a ridiculous level, creating faux, tongue-in-cheek 'dedicated' days celebrating the various random and obscure school upgrades and add-ons made possible with funds from the Idaho Lottery. The social and digital implications have been huge -- putting fun, shareable, educational content in the hands of Idaho players that draws attention to the benefits of lottery funds. The creative esthetic features an imaginative, psychedelic illustrative design that is both abstract and specific. Oh by the way, Happy Magnificent Hydronic Pipe Repairs Day to your and yours.