Care that gets kids


Parenting is hard. Thankfully, choosing St. Luke's Children's Hospital is one of the easiest decisions you'll make. This campaign draws on the established brand of trust and expertise familiar to the St. Luke's network, while highlighting the unique differentiator found in Idaho's only children's hospital -- mainly, kid skills. We developed these television, digital and environmental campaign units to draw attention to the new Children's hospital while reminding Idahoans of what makes St. Luke's the region's preferred choice.