Unaltered State

Cannabis legalization is an incredibly divisive issue nationwide and Idaho is one of the last few ‘hold out’ states. Our campaign set out to raise awareness of the facts surrounding the impact of legalization in other states as a primer for potential future legislation. Because the issue is complex, nuanced, and emotionally charged, we wanted to spur conversation centered firmly on data and statistics and not preaching. The Office of Transparency concept was conceived as a powerful thematic and visual metaphor, born out of the idea for open dialogue.