ROAR, the anthem

We wanted to take our anthemic ISU ROAR moniker to the next level for 2022 recruitment efforts. The result was a visually-amplified collective student ROAR captured at 240 frames-per-second. The carefully designed creative solution expands the range of visual dimension, further defining the ROAR concept, while inviting all to join ISU and find their ROAR. The new creative will be featured as a highlight opener at games, keynote addresses, campus media applications and across digital channels.