More Greece. Less greasy.

Gyro Shack is on a tear. The quickly-expanding greek QSR chain needed to up their brand game to help improve curbside appeal while actively engaging with potential franchisee partners. Our strategic process revealed a consumer need for speed, which inspired our completely reinvented logo, visual identity system, and in-store applications. The new look and feel conveys speed, freshness, and an engaging brand personality -- placing the Zeus-preferred chain on a higher trajectory.


Before & After