Rally your tribe.

Idaho State University’s brand was out of alignment with its current trajectory as a leading academic institution and community. Leadership came to us to help oversee a comprehensive brand and advertising revitalization campaign, in tandem with an extensive research study. Our design duties included an extensive visual audit including a re-imagination of the Idaho State Bengal Athletic Mark, updating and re-engineering the Institutional Mark, and recalibrating of the ‘I-S’ Spirit Mark. A complete visual identity system and graphic standards package was developed, including usage guidelines and refreshed typographic and color rules— all to set the bar for all future campus collateral, way-finding signage, and even wearables and premiums.