Over the past few years, we've helped Driveway establish a presence as an authority in online car buying and selling. They tout car buying done your way, and they deliver. However, until you're in the act of buying a new ride or selling an old one, it’s hard to appreciate what your way really means.
Tap in Your Way was born out of the desire to turn an ideology into something prospective buyers could relate to. We needed people to connect their identity with the car-buying experience.
Knowing this, we used various characters to highlight different wants and needs, illustrating that when done right, buying a car can be both deeply personal and a damn good time — and, of course, that Driveway really does do things your way.
