Care, that cares.

Someone needed to put the care back in healthcare. That's where North Canyon Medical Center came in -- a leading hospital and healthcare network located in the Magic Valley. With top-tier talent, expanding clinics, leading-edge medical innovation, and partnerships with the Mayo Clinic, North Canyon has been a pioneer in bringing advanced, leading-edge healthcare to rural communities. We put an equal amount of care in creating their new brand, starting with the foundational thematic 'Advanced care, close to home' and built upon that with a fresh, clean, accessible and cohesive visual identity system.