The perfect awareness vehicle

Driveway, one of the nation's leading online auto sales providers, asked Mitchell+Palmer to help drive brand awareness in their unique new advertising relationship with Amazon. The awareness vehicle? An Amazon shipping box, reincarnated as a drive-able cardboardmobile for kids. We brought the Driveway box to life with stop-motion shenanigans shot completely on iPhone along with an invitation to enter your own motion clip to win a real vehicle from Driveway. The project just launched, but initial results are already a win win win win.

A look behind the scenes