D.L. Evans Bank was looking to modernize their brand and overall identity without divesting from their core image as an established, hometown community bank. Creatively, we rallied around the campaign thematic ‘This is Community Banking’ by reintroducing the bank to the general public via mass media with familiar, human themes and relatable moments. Building upon that foundation, we designed a new visual identity in tandem with a logo re-architecture. These creative and media strategies allowed the bank to stand out from competitors including national bank chains and local credit unions, validating the role and power of traditional media in changing perception and spiking awareness.