ProTeam, the first commercial backpack vacuum maker was introducing a new cordless, battery-powered vac called the GoFree® Flex Pro. We took the name to heart and considered some of the places you were free to go without being tied into an electrical outlet.

The campaign featured photoshopped vacs on the backs of daring adventurers. In addition to being extremely compelling, the imagery and messaging echoed the aspirational, “anything’s possible” ethos that is true of ProTeam and their customers.