Back to the Start

Expanding to Utah presented D.L. Evan’s Bank with a challenge of identity and foundation. Ironically, their story already linked back to the fraught travels of D.L.’s mother, Gwen Evans, who bravely trekked from Utah to Southern Idaho, propelling their family towards a prosperous new life. Her strength acts as the bank’s untold bedrock story. Shining a deserved light on her journey paved the way for a fruitful expansion to Utah with a collection of TV spots and out-of-home activations. Their ties to the community, always prevalent but previously unshown, reveal a continually needed reminder of women’s strength and resiliency.