Mitchell+Palmer was founded on April 1, 2008 in Boise, Idaho. The partners, Billy Mitchell and Tom Donahoe, represent combined experience of over 50 years in the business. Throughout this time, these guys have sat on every side of the roundtable: agency, client, media, entrepreneur.
Our creative process is focused on one goal: making work that works. And we know that our team (no matter how qualified or earnest or mentally lubricated they are) cannot achieve this goal alone. Dialogue—and through it, discovery—is the answer. At MP, client goals form the rational basis for every creative decision, at every stage. We believe, then, that creating great work is not magic, and it’s not luck. It’s a choice.
THESE THREE IDEAS ARE THE GUIDEPOSTS WE FOLLOW THROUGH EACH PROJECT
The best-looking creative in the world will fall flat without a big idea behind it. The feeling you get when you see an amazing advertising campaign is the result of tapping into a human insight that is felt at a gut-level–and that’s what separates the amateurs from the pros in our business.
We’ll be the first to admit that a freelancer might be a better fit for your project. But when you need the end result to be top-of-the-line, we can guide the process so you’re not left playing art director to your neighbor’s nephew who just learned how to use Photoshop last year.
Great branding and advertising is an investment–one that should pay dividends long after it’s implemented. Rather than just drop off a final product, we see it through all the way to the results stage.